Regardless of your geographical area, chances are there are a number of other salons you’re competing with. In such a highly saturated field, what can you do to attract more clients and, more importantly, turn them into loyal customers? You have to find a way to stand out. Easier said than done, right? Not necessarily. Let’s take a look at 5 simple things you can start doing today to help position your salon a cut above the rest.
Be Customer-Centric – Making (and keeping) your clients happy is a fundamental component of success in the salon industry. It starts by hiring staff that isn’t just experienced at styling hair, but who also possess solid ‘people skills’. Make exceptional service a priority in your salon and you’ll reap the benefits ten-fold.
Go Digital – Like it or not, we are living in a digital age where more people are using the internet to find and connect with businesses than any other resource. If your salon doesn’t have an online presence (such as a compelling website and social media profiles), you’re most certainly going to get left behind. Furthermore, if you’re not actively participating in online salon marketing (such as search engine optimization or pay per click advertising), you’re missing the mark.
Stay Relevant – The beauty industry is ever-changing. The best hair salons are those that keep up with the changing times, whether through continuing education for staff, offering the latest in style trends or providing modern options, like convenient credit card processing for salons. If people feel like they’ve stepped back in time when they enter your salon, they probably won’t be back.
Get Involved – If you want people to remember your salon’s name, give them a good reason. Get involved in community events. You can donate gift certificates to local causes, put together gift baskets for charities, or participate in silent auctions to bring new faces in. The more active you are in your community, the more well-known your salon will become and when it comes to the beauty industry, trust is the most important factor.
Reward Loyalty – All the advertising in the world can’t hold a candle to word-of-mouth marketing, especially in the salon industry. Increase your chances of reaching more people by offering an incentive to your existing clientele. Referral programs and loyalty rewards can be very powerful and effective tools for sustaining ongoing growth.
Does your salon stand out among all the competition in your area? If not, you’re missing out on business and could stand the risk of fading into the background. The tips listed here should provide a good foundation upon which to develop and implement an effective strategy that will ultimately place your salon at the top of the list. What are you waiting for?
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