As a salon owner, you’ve probably heard how important it is to invest time in your customers outside of work. Whether it’s sending them a quick tweet to thank them for a referral, or rewarding your loyal customers on Foursquare, keeping your customers happy will keep them coming back! Solidify your salon or spa’s continued success with these three no-fail tips to increase client retention.
Tip #1: Reward Loyalty
As time flies by, it’s often easy to forget about the clients that have be doing business with you for years by narrowing your focus on reaching new leads. Why not reward your long-term clients for their loyalty and years of continued business? Thank these top-notch customers with exclusive discounts, a referral “reward program” or other special offers to express your gratitude, and you’ll turn “customers today” into clients for life.
Tips #2: Stand Out from The Crowd
With the growing popularity of discount sites such as Groupon and Living Social, clients have more salon and spa choices than ever, and some of your competition might only be a click away. With that in mind, think about what you do at your salon to set yourself apart from the crowd. Do you have a special service that is only offered at your salon? Does one of your stylists have a special skill that takes years to perfect? Whatever this may be, take time to focus on what makes your salon or spa unique and showcase it online.
Tip #3: Give Discounts for Interacting With Your Salon or Spa Online
In today’s information age, a majority of your clients are probably using Facebook or Twitter on a daily basis, and even more importantly, your potential clients are more than likely using online resources to find you. In fact, 78% of consumers say that the posts made by companies on social media influence their purchases,according to Forbes.
Whether it’s inviting your clients to “Like” or “Follow” all of your salon or spa’s social media accounts for 10% off their next service, or simply asking them to leave you a review on Google or Facebook, using emerging technologies to communicate with your clients is a win-win. According to Search Engine Journal, 72% of consumers trust online reviews as much as personal recommendations. Not only will your potential customers see these reviews when they research you online, but you can also use this opportunity to share current information on your social media sites such as specials, new products, and highlight helpful tips for keeping your “locks” beautiful until it’s time for your next cut.